Here are a few examples of how my work
Active Learning in the Magnetic Job Adverts course
Target audience:
Recruiters – all levels and settings (the content is applicable to in-house & agency staff)
The problem:
Job adverts not attracting enough ideal candidates – either there are lots of not suitable qualified or experienced applicants or few responses at all.
The solution:
A self-paced e-learning course highlighting the main aspects of the content and structure of job adverts that attract qualified candidates.
How it works:
The learners prepare to write compelling job adverts (or create effective prompts for the AI) by analysing candidate motivation and behaviour in job search. They engage in a number of hands-on activities that are structured in a way that activates their existent knowledge and helps to build gradually build on it. While some tasks have clear solutions, others, like in real-life, will depend on different variables that learners are prompted to consider.
Storytelling and Humour in the Counteroffers e-Course
Target audience:
Junior agency recruiters
Problem:
New recruiters suffer from significantly higher rate of candidates withdrawing from the process just before closing the deal, sometimes having accepted the offer. This can damage relationships with clients and has an impact on company’s income.
Solution:
A self-paced e-learning course introducing the concept of counteroffers and providing guidance on how and when to mitigate the risk of a counteroffer.
How it works:
Counteroffers are introduced through a humorous video that makes this pretty serious concept accessible to learners gets them interested in the topic. An open-ended situation stimulates prior knowledge recall and encourages learners to stipulate about the reasons leading to the outcome they’ve seen. Elements of storytelling, including a cliffhanger between the two videos, hook the learners and motivate them to keep digging deeper. As the course is set in the context familiar to the learners and features real-life examples and practical tasks there is clear value of engaging with the content.
Goal setting is one of the most popular soft skill course requests, especially in e-learning and blended learning solutions. This course preview is a consolidation of examples taken from courses I developed for various audiences to show the different contexts it is applicable to.
Audience:
Professionals of all fields – anybody who wants to learn to set SMART goals.
Problem:
Professionals at different levels struggle to set clear, actionable goals that can be tracked and reviewed during their performance appraisals. Organisations need ways to ensure that employees’ personal goals support broader team and company initiatives.
Solution:
A self-paced e-learning course showing the SMART goals structure and highlighting the common pitfalls when setting goals.
How it works:
The course encompasses the aspects of personalisation – right at the start learners are given a task that concerns them and goal setting. They are actively involved throughout the course, being guided through the SMART framework, analysing and evaluating examples in a gamified, motivating setting. They finish the course applying the new material to their own situation.
Gamification, personalisation, and material staging in the SMART Goals course
Skill practice through gamificaiton in the Negotiations course
Audience:
Sales and business professionals whose job involves negotiating
Problem:
Sales professionals new to negotiations are not familiar with the tactics of negotiations and tend to fall for the common traps in the process instead of navigating to the satisfactory outcome.
Solution:
A self-paced, practical course presenting a number of negotiating scenarios
How it works:
The part of the course presented in the preview is a game allowing learner to apply their knowledge about negotiations and evaluate the decisions presented to them. Game mechanics such as points, dynamic difficulty adjustment increase engagement. And the addition of game elements like power ups: hints and tutorials available for the learners whenever the need support boosts their motivation. Learners can re-take the game if they run out of “lives” or would like to improve their score. The element of chance here helps to maintain interest as the game is not going to be replayed in the same order as before. Instant feedback keeps learners hooked and makes the learning process effortless and instantaneous.
